scango.ch
Brand guidelines
How to use the scango.ch logo, colours and typeface correctly.
Logo
The «scango.ch» wordmark with the barcode signet is our core identifier. Always use it as a whole and undistorted.
Barcode signet
The five italic bars stand for scanning at the self-checkout – a standalone element for icons, patterns and accents.
Colours
Türkis
#4EB8CE
Petrol
#1D5460
Ink
#12262C
Creme
#FEF5DF
Sand
#D3BE90
Typography
We use Ubuntu throughout – bold for headings, light and regular for body text.
Ubuntu Bold
Ubuntu Regular
Ubuntu Light — Aa Bb Cc 0123456789
Usage
Do
- + Keep enough clear space around the logo
- + Use the dark variant on light and the light variant on dark backgrounds
- + Use the original files
Don’t
- – Distort, rotate or recolour the logo
- – Add effects like shadows or outlines
- – Recreate or replace the typeface